It is one thing to get into the advertisement fray to fund a system that should have been profitable but clearly is not. It is quite another to foist ads on people and leave them with no choice to opt out. The new terms of service say this:
I *think* general view means "ads would show up in your post except that you jigger it not to".
Contract law is explicit that unless specific limitations are enumerated, any statement may be interpreted to its broadest coverage. This TOS, and in prticular, this statement has no linkage to specific use other than *any* ads in *any* page obscured by *any* means.
You are of course correct.
The good news is that LJ is backing the hell away from the ad-blocker part of the new ToS and blaming the lawyers, and a revised one will be appearing shortly.